‘Jotsnar Phul’ was a TV drama serial produced under the ‘Promotion of Quality Education for All Children in Bangladesh Implementation Campaign’ directed by the UNICEF-Bangladesh. The survey was undertaken to develop a database on interactive letters of quiz participants of the TV serial ‘Jotsnar Phul’. 

Tasks carried out by Mitra and Associates were:

• categorizing the quiz participants’ letters according to division, district, and sex
• editing (right or wrong answer)
• coding the open-ended responses
• quality control check
• developing computer database and program for internal consistency check (ICC)
• preparing tables

The survey was sponsored and funded by Asiatic Marketing Communications Ltd., Dhaka, Bangladesh.