The study was conducted to track the retail sales of oral pills and condoms of the SMC in order to ascertain changes in the sizes of markets of the two products and their brand shares over time, and also to determine changes in stock levels, purchase patterns and availability of SMC’s oral pills and condoms at retail outlets. Data were also collected on ORS to generate information pertaining to marketing of ORSaline. 

The study was sponsored by the SMC.