The study was conducted to track the retail sales of oral pills and condoms of the SMC to ascertain changes in the sizes of markets of the two products and their brands shares over time and also to determine the changes in stock levels, purchase patterns, and availability of SMC’s oral pills and condoms at the retail outlets. Data were also collected on ORS to generate information pertaining to marketing of ORSaline.  

The study was sponsored by the SMC.